What is mystery shopping?
Mystery shopping is a research process used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.
The mystery shopper's specific identity and purpose are generally not known by the establishment/shop being evaluated.
It is one of the most valuable tools when it comes to observing the quality of services provided by an establishment, store, shop etc. while acting like a regular customer.
How does mystery shopping work?
Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
The tasks can massively vary from one visit to another, but usually always finish with a questionnaire in order to report all the insight gathered.
How to know it’s not a scam?
The best way to know is to make sure the company is a genuine Market Research Company or a dedicated Mystery Shopping establishment.
Some well established brands may contact their clients directly, but in this case make sure you are contacted directly by that specific brand.
What are the rewards/incentives to take part?
Incentives and Rewards for mystery visits can vary massively from one mission to another.
Typically you may receive up to £50 per mystery visit and sometimes tasks include you buying something which they allow you to keep for free.
Some Genuine Panel websites :
Mystery Day Out
• Amazing opportunities to try to shops, restaurants and give your feedback
• Take part in Mystery shopping, Focus group, online surveys etc.
• Cash out via Gift voucher or Paypal transfer
Paid Product Testing
• Paid Product testing
• Amazing opportunity to test products
• Invitation to online surveys, product testing research project and etc.
• Cash out via BACS, PayPal or Bank cheque
Paid Focus Group
• Take part in Focus Groups around you
• Invitations to Online Diaries, Communities etc.
• Rewards can be cash, BACS, gift voucher or Paypal